Working in marketing can involve a lot of jargon and niche concepts. That's fine when you work with other marketing professionals. However, sometimes you have to explain things to higher ups. Even if they have marketing experience, they might not und
Marketing methods for businesses have changed. In the past, if you wanted to market your company, you would need to take out a TV or radio ad. You might post some fliers and perhaps invest in some form of local event. Now, everything is different bec
Any business owner understands the importance of their customers. Without them, they wouldn’t be able to enjoy success, so they should always be at the forefront of your mind. Good customer service is crucial if you want to keep them happy and
Marketing your business doesn’t have to be an insurmountable task. Sometimes, the best way to do it is to embrace your creative side and think outside the box. When your business does something interesting, unexpected and creative, people will
That’s something amazing about doing something for yourself. There’s a great feeling of independence that comes with getting your own hands dirty instead of calling in a contractor. And for as long as you’re in that home, you’ll be able t
Imagine, tomorrow, you come into work, and there’s an envelope sitting on your desk. You open it and inside you find an official PI claim. One of your workers is suing you for an injury they suffered while on your premises. At this point, you a
In an ideal world, you’d draft a solid business plan, secure funding, and then launch and run a successful business with no obstacles. As great as that would be, we’re not going to get there any time soon. There are going to be many risks facing
As a modern entrepreneur, you should know that the business arena is fiercer than ever. Roughly 80% of all new startups fail while established companies are often on thin ice too. Therefore, if you’re not following a winning blueprint for success,
When you’ve invested so much into building your small business, you can’t risk throwing it all away. Of course, there are risks everywhere in business, and you’re going to have to take many in your career.
But you can always take measure
It's no secret that we usually outsource our manufacturing needs to countries in the Far East. We do so because the processes there are cheaper. And it means we as Western companies don't need to invest much money into manufacturing.
But, it looks